There are a few things to top off this week's newsletter. First of all, big congrats to our customer, GiGi's Cafe in the Hillsdale neighborhood of Portland. They were included amongst the top 15 breakfast locations in Portland this past week!
Secondly, in addition to now offering fresh-made jams, two days ago we added fresh-made hummus. Many have requested an option to the cream cheese spreads for bagels. The hummus is delicious, very nicely balanced with a nice texture.
There are of course, many ways to brew coffee and we're constantly asked which is the best. One of my personal favorites is the Stove Top Espresso Maker, aka, Moka Pot.
The Moka Pot brews an incredibly rich cup of coffee (I'm not talking mug here). The size categories of Moka Pots is shown in cups but they are referring to demitasse size cups.
Many customers have told me they purchased a Moka Pot but they don't particularly care for the taste because it seems bitter. When asking about their brewing technique, it becomes apparent why this is.
Some have said they've used a powdery fine espresso grind that they've tamped into the filter basket, compacting the powdery grounds similar to what a barista does with a conventional espresso machine with porta filters.
The first thing to understand is that these Moka Pots are NOT espresso machines and as such, function differently.
A friend forwarded me an article this past week that appeared in Splendid Table and which describes the process of using a Moka Pot. I will include the link so you can read the article. http://www.splendidtable.org/story/tips-great-coffee
However, my method differs from what they suggest so I will attempt to describe that so you can try both approaches and see what works best for you.
To start with, I fill the base with fresh, cold water up to the bottom of the threads. I then insert the filter basket, hold over the sink and invert the base to dispense any excess water.
The next step is to grind the coffee. After much experimentation, I have settled on a coarser grind than what many suggest. I use a grind just a bit coarser than one would use for a "fine/cone filter" type grind.
I also found that by using less coffee, one gets a better flavor from the Moka Pot. I pour the ground coffee into the filter basket so it forms a bit of a pyramid with the sides tapering down to being about 1/4" below the top of the filter basket.
Give it a gentle shake to even the grounds then tightly screw the top half onto the base. I DO NOT TAMP the grounds as is done with conventional espresso machines with porta filters.
Set the Moka Pot on a burner and set the heat to a medium setting. Do not set to a high setting. Just be patient. This is the perfect time to select your cup and any desired accoutrements (twist of lemon peel, sugar cube, etc.)
Once you start to hear the contents "rumbling", turn off the heat and let the Moka Pot just sit for another minute or so to finish the brewing process.
The final step is to pour into the cup of your choice, grab a copy of the New York Times, sit back and savor the delicious coffee.
As with anything food related, taste is a very subjective thing so I would encourage you to experiment. Just know there is potential for a great cup of coffee from the Moka Pot.
And this just in.... There have been a few times since the inception of this business where I've had to "eat crow". Well, another of those times has arrived. As most of you know, we used to have "frequent flyer" cards for whole bean coffee as well as beverages.
We received a lot of comments from customers expressing both pros and cons to doing something like that. So, we transitioned to a digital version of customer loyalty program. However, that didn't work nearly as smoothly as I'd hoped so we abandoned the digital version.
I believe rewarding repeat customers is an important aspect of doing business so we have gone BACK to the original punchcard. They just arrived about 30 minutes ago. The details remain the same. After ten purchases of either beans or beverages, the customer will receive a 20% discount toward the purchase of anything we offer.
That's right, anything - cups, hoodies, grinders, etc. Next time you're in, be sure to ask for yours. And, we will continue to honor any of the old "frequent flyer" cards. And, if you'll post a review of us on Yelp, we'll add an additional punch!
Many thanks and keep the coffee flowing!
Mount & Crew